Fifty Fifty is a rookie girl group that debuted in November 2022. They didn’t receive much attention at the beginning of their debut, but their first single album, “The Beginning,” released earlier this year: Cupid” is more popular overseas than in Korea.
Korean media noted the small size of their agency and called them a “miracle of a small and medium-sized agency.” Fifty Fifty began to receive more attention when the song “Cupid” reached the Billboard Hot 100 chart.
however, Fifty Fifty has been embroiled in a legal dispute with his agency. Here’s a timeline of what happened.
A timeline of the Fifty Fifty saga
November 18, 2022 – Fifty Fifty debuts
February 24, 2023 – First single “The Beginning: Cupid” is released
March 11, 2023 – Enters the US Billboard charts
March 27, 2023 – “Cupid” enters the US Billboard Hot 100 for the first time
April 13, 2023 – Press conference held to celebrate Fifty’s Billboard debut
May 2, 2023 – Member Aran goes on hiatus after surgery
May 16, 2023 – Peaks at #17 on the Billboard Hot 100
May 26, 2023 – Fifty Fifty participated in the OST for the movie “Barbie“
June 23, 2023 – Agency Attrakt claimed that ‘outside forces’ tried to extort Fifty Fifty members.
June 27, 2023 – Attrakt sues The Givers CEO Ahn Sung-il and three others
June 28, 2023 – Fifty Fifty files suit against Attrakt
July 3, 2023 – Attrakt releases transcript of Fifty Fifty’s 20 billion buyout call
July 5, 2023 – The first hearing in the Fifty Fifty lawsuit is held.
Conclusion
Personally, I love Fifty Fifty’s songs. The members are all very attractive. This situation arose when an agency called ‘Attrakt’ entrusted a subcontractor called ‘The Givers’ to produce and manage a girl group called ‘Fifty Fifty’.
The agency reportedly spent about 6,156,725.73 USD to produce Fifty Fifty. Warner Music Group reportedly promised to invest about 19,239,767.91 USD after seeing the group’s good response in foreign countries.
However, it is believed that Warner Music Korea attempted to purchase the girl group itself for 15,391,814.33 USD while the investment did not come in. (Warner Music Korea seems to be the Korean branch of Warner Music Group)
It is unclear if Warner Music Group’s headquarters in the US had any prior knowledge of Warner Music Korea’s actions. What is certain is that the headquarters (Warner Music Group, USA) decided to invest 19,239,767.91 USD, and the Korean branch (Warner Music Korea) made a deal to buy the entire group for 15,391,814.33 USD.
FiftyFifty has attracted attention as a girl group that could surpass BlackPink. However, their future is unclear as they are involved in a dispute with their agency. In Korea, the group has been criticized for betraying the agency that raised them.
I hope that the girl group Fifty Fifty can overcome the dispute and continue to be active.
News : https://entertain.naver.com/read?oid=079&aid=0003787474
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